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Twitters ad model begins not with a bang, but predictable tweet

Apr 13, 2010
Twitters ad model begins not with a bang but predictable tweet

Twitters revealed details of its advertising model tonight. Theyre starting with a variation on search ads: tweets that advertisers have paid for will show up at the top of search results when Twitter users look for special keywords companies have bought.

Its an idea observers of the company have suggested for quite a long time, although its still unclear whether those types of queries will monetize nearly as well as conventional search. Sensitive to keeping the user experience free of annoying marketing messages, Twitter will boot sponsored tweets if theyre...

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